The hype machine is ramping up. Our area got a good bit of coverage this past week with stories in the NY and LA Times and one of my competitors down the street is going to be on KPIX later this week. The local lodging association is raising some money to promote the area and it seems like they've hired a reasonably good firm to do it for them. So, this year people will be hearing about us a little more.
I've spent the past couple of days trying to get my events together for our two upcoming culinary festival seasons and I'll have to spend a bit more time firming up dates with some of our partners this week. It gets increasingly difficult to things which aren't SAMO (anyone remember Basquiat when he was a tagger?) and which will stand out among the obiquitous winemaker dinners. Circus in the restaurant? Been there, done that.
In other developments, change marches on. A woman who has worked for us for 7 years is moving to Colorado, to live next door to another loved and departed employee (wow, that kind of sounds like they're dead). The other longest term employee, a young Yucatecan man told me he intends to move home to Mexico in May and go to colegio. We're delighted for both of them, even though it forever changes our restaurant. We've invested so much of ourselves into the place and the people and while the rewards have been tremendous, our focus is now on a more traditional view of family. Not that we'll stop caring about our people only that we'll start caring for ourselves more.