I've got a tasting for a catering gig tomorrow. My goal for the coming year is to capture as much catering business as possible. In years past catering was something I did, but only for really agreeable people, who wanted to spend decent money. I didn't have the staff and nearly all the gigs here are in the middle of summer, when we're insanely busy anyway. Now though, I have a good stable of people who have worked for me in the past, who have straight jobs now, and they're available summer weekends. I've also got a tentative agreement with a friend who got out of the kitchen a while back and is ready to get back in on a limited basis.
What I have done in past years are tastings, mostly not trying to get the catering job, but trying for the rehearsal dinner business. The rehearsals are easy, smaller numbers, less on the line, people usually more agreeable, and I don't have to pack anything up or divert staff from the restaurant. I still want the rehearsals.
My problem is I've refined my pitch to not get the job and have done it for so many years, it's hard to shake. I need to get back to selling, and trying to actually get the business.